Do it Yourself: Writing Press Releases

7 tips on writing press releases for any business

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Internet Hasn't Replaced Face-to-Face Talks with Neighbors

Far from being more reclusive, Internet users are more likely to meet their neighbors face-to-face and engage in community issues, a new study reveals.

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Social Media Is Relationships; It's Not Selling

It doesn't matter if you have 30 followers or 30,000. If you provide valuable content. If you start conversations. If you listen to what people are doing and saying. If you engage with people as human beings. If you build relationships. Social media will be successful for you.

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Social Media Philosophy

Easy social media steps for busy executives.

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How Countries Spend Their Money

Each country has its own spending needs that vary with the priorities of the populace, the size of the population, the age of the population and the political involvements of that country.

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Get Real Business Results From Social Media - PCWorld Business Center

The mandate for small businesses is clear--set up a Twitter account, establish a Facebook page, and start talking. What isn't always obvious, however, is what you should expect from your social media efforts.

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Web's social media can net new business

Computer-based social media such as Facebook and Twitter are low-cost ways that businesses large and small can use to net new customers or promote their products and services, despite the lethargic economy, an online marketing expert says.

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18 Essential Tools for Every Word-Of-Mouth Marketer

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories: listening and monitoring tools; editorial, publishing, and content syndicatio …

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Is 'Friending' in Your Future? Better Pay Your taxes First

Tax collectors are using social media to track down deadbeats.

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Pentagon Social Media Czar Pushes Web 2.0, Despite Ban Threat

Last week, Danger Room broke the news that the Defense Department is considering banning access to Facebook, Twitter and all other Web 2.0 social networking sites from military computers, on the advice of the I.T. gurus at U.S. Strategic Command.

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For Companies, a tweet in Time Can Avert PR Mess

A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.

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Obama courts worldwide following through social media, but is playing catch-up - Kansas City Star

The power of social media - while non-U.S. citizens can't vote for Obama or his political rivals, they can serve as a world-spanning sounding board when the president wants to take the global pulse, exert leverage overseas or simply burnish America's image.

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Social Media Boosts Sales, Report Says

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Why Your Message Fails In Social Media

Companies and organizations have a real hard time understanding why the traditional message doesn't seem to work in online social environments. Yet, if you think about the way we as human beings relate to one another it really shouldn't be that much of a mystery.

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Pentagon uses Facebook, Twitter to spread message on Yahoo! News

The Army isn't the only branch of the military with Facebook friends or that has a following on Twitter. The Air Force has also established a Facebook page, Twitter feeds and a blog, while the Marine Corps is using various networking sites mainly for recruiting purposes.

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Facebook, Twitter, other social media help drive business or small firms

While just a few years ago the mediums were associated with the teenage and 20-something sets, that's changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online.

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Which is Better For Your Business a Mac or a PC?

To start, I need to tell you that up until 2006 I was an avid PC user. Starting with my first computer when I was five, an IBM PS2 Model 30 (without a hard drive), I've been loyal. I started with DOS, then Windows 3, 3.1, 95, and then XP. Then came Vista.

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Make Media Work for You- Elements of Good Online Content | chrisbrogan.com

If I'm going to tell companies that content marketing is important, I should probably give my thoughts on how to make it useful.

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comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.

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5 Tips for Optimizing Your Brand's Facebook Presence

So – you've set up a Facebook public profile for yourself, your brand or your company, and you're starting to post content. Now what?

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Social Media Marketing Industry Report

If you're pondering starting social media marketing, these findings will help push you over the edge. If you're already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

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Survey shows optimism for social media, digital in 2009 - PRWeek US

Social media and digital content creation are two areas where PR professionals expect growth in the coming year, according to an additional survey from the Council.

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You Sound Smarter on Weekends: PR Must Reject "Corporate Clingon" and Embrace "Sticky" Stories

The simple truth is that jargon and acronyms are the epitome of stupidity. If that's how you're talking to customers, prospects, partners or employees during the week, then you're just moving your lips. You're not truly communicating.

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How to Make Your Website Really Pay Off

A book review: Most books on search marketing focus on either the technical aspects of SEO or paid search, or on how to adapt traditional marketing strategies to the web.

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